Ticketmaster names Hive a new marketing partner in its June 2026 Spotlight. The partnership enables fan-data email and SMS campaigns tied to ticket sales.
Jun 2026 · Ticketmaster LinkedIn NewsletterNews article
Ticketmaster partners with Hive as a new marketing partner, enabling event marketers to activate fan data in targeted email and SMS campaigns tied to ticket sales.
Hive opened Hive Ads in beta to all customers, introducing what it describes as the first advertising product built for live events. The product powers Meta campaigns with ticketing, email, SMS, and site data, alongside ticket-sale attribution capabilities.
Y Combinator-backed TicketLabs, now known as Hive.co, develops marketing tools that help small music venues reach more fans. The startup focuses on helping those venues get more fans through the door, connecting its venue-oriented marketing tools with the goal of growing attendance at smaller music spaces.