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Analysis
AddedMar 19, 2024
UpdatedJul 5, 2026
HP

HP

Public

HP Inc. develops personal computing devices, printers, and related technologies for consumers and enterprises worldwide.

HQ
Palo Alto, CA, US
Founded
1939
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Contents

  1. 01Products & Services
  2. 02Market Outlook
  3. 03Competitive Strengths
  1. 01Products & Services
  2. 02Market Outlook
  3. 03Competitive Strengths

Product Overview

HP Inc. operates through three primary segments: Personal Systems, Printing, and Corporate Investments. The Personal Systems segment offers commercial and consumer desktops and notebooks, workstations, commercial mobility devices, thin clients, retail point-of-sale systems, displays, software, support, and services. The Printing segment provides consumer and commercial printer hardware, supplies, solutions, and services, as well as graphics and 3D printing solutions.

Key product families include the HP EliteBook and OmniBook laptop lines, HP ZBook workstations, HP OfficeJet and LaserJet printers, the HyperX OMEN gaming series, and HP Multi Jet Fusion 3D printing systems. HP has also introduced the world's first AI PC built into a keyboard form factor with the HP EliteBoard G1a, alongside commercial notebooks featuring up to 85 TOPS NPU performance.

Market Outlook

HP Inc. is positioning for growth in the AI PC market, with AI-enabled PCs comprising over 30 percent of shipments in late 2025. The company forecasts continued expansion in AI-powered devices, enterprise printing solutions, and gaming products. However, HP faces headwinds from memory chip price increases, tariff impacts, and competitive PC market dynamics.

The company has announced plans to cut between 4,000 and 6,000 jobs globally by fiscal 2028 as part of an AI-driven restructuring. CEO Enrique Lores stated the initiative will create approximately one billion dollars in gross run rate savings over three years, while redirecting resources toward AI innovation and growth areas.

Competitive Advantages

HP Inc. maintains competitive advantages through its scale as one of the world's largest PC and printer manufacturers, its diversified portfolio spanning consumer and enterprise markets, extensive global distribution and channel partner networks, strong brand recognition built over decades, and strategic investments in AI-powered devices and sustainable materials. The company also leverages supply chain diversification with over 90 percent of North American products manufactured outside China.

HP competes in a dynamic PC market where it holds the second largest market share globally, according to IDC tracking. The company also benefits from its integrated ecosystem of devices, software, and services, alongside enterprise-focused offerings like the Workforce Experience Platform and AI-powered printing solutions.