HPD Holdings Corp. was a US consumer cleaning products holding company acquired by WD-40 in 2001 for $72.9 million.
HPD Holdings Corp. Website, Blog & Press Pages - aVenture
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WD-40 Company Divests HPD Holdings Household Cleaning Brands, Refocusing on Core Maintenance Products
WD-40 Company divests Carpet Fresh, 2000 Flushes, X-14, NO VAC, and Spot Shot, the household cleaning brands it acquired through HPD Holdings Corp. in 2001. The sale ends the company’s diversification into household cleaning and redirects capital toward global expansion of WD-40 Multi-Use Product and development of the WD-40 Specialist professional product line, launched in 2009.
HPD Holdings Corp. owned five established household-cleaning and bathroom-maintenance brands distributed through U.S. mass-market retailers. The portfolio included Carpet Fresh, 2000 Flushes, X-14, NO VAC, and Spot Shot. Following the 2001 acquisition, the household products segment represented a meaningful share of WD-40 Company’s consolidated revenue for several years, before WD-40 divested the brands in 2006 to refocus on maintenance chemical products.
Sep 2003News article
WD-40 Company Acquires HPD Holdings Corp. for 72.9 Million Dollars, Adding Major Household Cleaning Brands
WD-40 Company completed its acquisition of HPD Holdings Corp. for approximately $72.9 million in April 2001. HPD Holdings owned household cleaning brands including Carpet Fresh, 2000 Flushes, X-14, NO VAC, and Spot Shot. The deal expanded WD-40’s portfolio beyond maintenance chemicals into household cleaning and bathroom care, adding recurring revenue through grocery and mass-market retail distribution across the United States.
