Immersion

The company identifies what connects people to brands and themselves.

ImmersionLive makes it easy to measure what attendees actually experience during live events, using wearable sensors, simple on-site distribution, and rapid analysis to show which moments create the greatest value, engagement, and return on experience.

ImmersionLive measures which parts of an event create memorable value, helping organizations improve future experiences. The page says stories, surprise, participation, and purpose make meetings memorable.

Research on Immersion describes how in-person events support connection, trust, and cooperation in ways video conferencing cannot fully replicate, and why event designers should measure moments that create connection and impact.

Electrodermal activity is a clean measure of arousal, but arousal has no direction. Skin conductance rises the same way for delight and alarm.

EEG measures electrical activity at the scalp with excellent timing — but in a controlled benchmark it added nothing beyond a survey for predicting what audiences do.

Eye tracking is the best measure of what was seen. It isn't a measure of what mattered — people look longest at what confuses or threatens them.

Facial coding infers emotion from expression, on a theory that hasn't held up. Microsoft withdrew its own emotion-recognition product in 2022.

Immersion Neuroscience was founded in 2017 by neuroeconomics pioneer Dr. Paul Zak and Dr. Jorge Barraza to turn two decades of published research into a measurement platform.

Immersion Neuroscience offers experience measurement, research collaboration, and platform support.

The company measures live events, content, and training with Value Measurement.

Support for ImmersionLive, the SIX app, and the Immersion platform.

Immersion Neuroscience measures what people unconsciously value, second by second, using the wearables they already own — and predicts what they'll remember and do.