
InstaLILY deploys AI teammates for complex sales, parts, and service workflows in the physical goods economy.
InstaLILY was founded in 2023 by Amit Shah and Sumantro Das with headquarters in New York City. The company raised a $25 million Series A in August 2025 led by Insight Partners, with participation from Perceptive Ventures and Marvin Ventures.
The company operates with approximately 122 employees as of mid-2026 and has a growing team of engineers, operators, and AI researchers focused on building AI teammates for the physical goods economy. The platform is built on Google Cloud infrastructure and has been recognized in Google AI Studio case studies for its vertical AI approach.
The enterprise AI market is projected to grow significantly as companies seek automation for complex workflows. InstaLILY targets the physical goods economy, a sector that has lagged behind in digital transformation.
Distributors, suppliers, and field-service organizations represent a large addressable market with recurring needs for sales acceleration, inventory optimization, and operational efficiency. The trend toward vertical-specific AI solutions rather than horizontal general-purpose platforms favors InstaLILY's approach of combining domain expertise with enterprise system integration.
InstaLILY combines small, specialized language models with enterprise system integration to deploy AI agents that work directly inside existing ERP and CRM platforms. Unlike general-purpose LLMs that require significant customization, InstaLILY's InstaBrain technology is trained on a company's specific knowledge and decision patterns.
The platform can quote faster, follow up on opportunities automatically, suggest in-stock alternatives, and cover more territory without adding headcount. Its agents operate within existing tools rather than requiring replacement of enterprise infrastructure, enabling measurable impact within weeks.
InstaLILY operates on a SaaS model, delivering its AI-native platform through cloud-based subscription services to enterprise customers in the physical goods economy. The platform is designed for rapid deployment, with measurable impact typically achieved within weeks rather than quarters.
The company serves distributors, suppliers, and field-service organizations, enabling them to automate complex workflows without replacing existing ERP and CRM infrastructure. Revenue comes from enterprise software subscriptions tied to platform usage and deployment scale.