Interana answers questions about growth, retention, conversion, and engagement in seconds rather than the hours or days required by existing approaches. Its proprietary database organizes data by time and user, enabling single-pass queries with no intermediate sorts.
The system was benchmarked at 100 million rows per core per second and runs distributed on commodity hardware, on-premises or in a private cloud. Early private-beta customers included Sony, Jive, Asana, Tinder, and Orange Silicon Valley.
Interana raised 18 million dollars in an oversubscribed round led by Vertex Ventures, bringing its total funds raised to 46.2 million dollars. Participants included Battery Ventures, Data Collective, the Allen Company, Fuel Capital, and Index Ventures.
The company appointed Max Schireson and In Sik Rhee to its board of directors alongside the financing. Its customer base at the time included Bing, Tinder, Reddit, Asana, and Azure.
Interana is a self-service platform for behavioural discovery and analysis of time-series event data, built for business analysts rather than data scientists. It stores event data in columnar storage and models the underlying data in terms of events, actors, and flows.
A graphical query builder compiles queries on the fly with no SQL or programming skill required, while dashboards support ad hoc exploration with drill-down. The platform ingests streaming data without offline ETL and applies machine learning over event patterns to recommend next steps.