International Cruise & Excursions, Inc. (ICE), now operating as Arrivia, was founded by John and Marcia Rowley over two decades ago. The company’s core mission is to provide high-value vacation incentives, loyalty programs, and lifestyle products that drive business objectives and enhance brand appeal. Arrivia offers a unique cash and reward points system through its travel loyalty and rewards programs, partnering with renowned brands such as American Express®, USAA®, and Marriott Vacation Club®. The company's market focus includes cruise lines, hotels, resorts, and financial institutions.

Notable affiliated individuals include founders John and Marcia Rowley, who have significantly influenced the travel and leisure industry. Arrivia has achieved recognition as the largest stand-alone travel loyalty provider globally. Its key achievements include powering loyalty and rewards programs for some of the world's most respected brands. The overall impact of Arrivia is evident in its ability to harness the emotional power of travel to attract new customers and retain existing ones, thereby driving loyalty and enhancing brand value for its partners.