Kiehl's Since 1851
Apothecary-heritage skincare and body care brand retailer.
New York, NY, US
Founded
1851Apothecary-heritage skincare and body care brand retailer.
Kiehl's differentiates itself through its 1851 New York apothecary origin and a long-standing practice of transparency, including publishing ingredient information on its labels since the early twentieth century. Its formulas draw on cosmetic, pharmaceutical, herbal, and medicinal knowledge inherited from the brand's pharmacy roots.
L'Oréal ownership provides research and development scale, visible in AI-powered in-store diagnostics such as Derma-Reader 2.0, which won a CES 2026 Innovation Award and analyzes multiple skin attributes from high-resolution images. The brand also builds cultural relevance through limited-edition collaborations and amenity partnerships that extend its reach beyond traditional beauty retail.
Source: prnewswire.com
Under L'Oréal Luxe, Kiehl's is moving beyond traditional beauty retail into wellness and lifestyle partnerships. It became the official skincare amenity partner of Life Time athletic clubs in New York in 2025, extended a mountain-resort partnership with Jackson Hole, and entered the non-alcoholic functional beverage space with a limited-edition hydration collaboration.
The brand also sells through Amazon's premium beauty storefront, where sales grew more than 50% in the period after its 2024 launch, and its Derma-Reader 2.0 diagnostic tool earned a CES 2026 AI Innovation Award. New and reopened standalone stores, including a second New Jersey location opened in 2026, signal a renewed U.S. brick-and-mortar push.
Source: uschamber.com
Kiehl's uses prestige-tier pricing with multi-size architecture to capture a range of budgets. Its hero moisturizer, Ultra Facial Cream with Squalane, is offered in several sizes stepping from an entry price near $40 up to a jumbo value size above $100, and Ultra Facial Moisturizer spans a similar ladder from about $25 to nearly $70.
The brand promotes refill pouches for core formulas as a way to reduce plastic waste and lower cost per use, and it prices limited-edition collaboration collections as premium gift sets. Entry-priced items such as lip balms and the Creme de Corps body line serve as accessible gateway products within the catalog.
Source: kiehls.com
Kiehl's Since 1851 retails skin, hair, and body care products, including bestsellers such as Ultra Facial Cream with Squalane, Avocado Eye Cream, Creme de Corps, and Better Screen UV Serum SPF 50+. The brand organizes its catalog by skin concern and type, provides personalized consultations through Skin Pros, and operates both direct e-commerce and a network of freestanding stores. Its L'Oréal Luxe division positions the brand around innovative, personalized skincare formulated for healthy skin.
The brand's hero moisturizer, Ultra Facial Cream, first launched in 2006 and has been repeatedly honored in industry roundups of the greatest beauty products of all time, with reported sell-through of one unit every 30 seconds in the U.S.
Source: loreal.com