L’ATTITUDE is a business-based national initiative founded to educate executives and business leaders about the New Mainstream Economy, driven significantly by the U.S. Latino cohort. Its core mission is to provide data and insights that help optimize America's economic opportunities in the evolving 21st-century landscape. L’ATTITUDE offers events, conferences, and resources aimed at highlighting the contributions and potential of the Latino community within the broader U.S. economy, with a market focus on business leaders and policymakers.

Notable affiliated individuals include co-founders Gary Acosta and Sol Trujillo, who are prominent figures in advocating for Latino economic empowerment. The initiative has garnered support from influential investors and partners across various industries. Key achievements include hosting annual conferences that attract top-tier speakers and participants, fostering significant discussions on economic trends and opportunities. Overall, L’ATTITUDE has made a substantial impact by elevating awareness of the Latino cohort's role in driving economic growth and shaping future business strategies.