Lavender

Lavender helps thousands of sellers around the world write better emails faster and get more positive replies in less time.

Lavender raises an $11 million Series A, bringing its total funding to $13.2 million. The round follows the company’s report of 865% revenue growth in 2022, according to a GZ Consulting analyst post.

Feb 2023 · GZ ConsultingNews article

Lavender, an AI-powered sales email coaching platform, raises $13.2 million from Norwest Venture Partners, Signia Ventures, CapitalX, and Position Ventures. The company plans to use the funding to build an email intelligence category for sales teams.

Feb 2023 · AiThorityNews article

Lavender, an AI sales-email coaching tool that emerges from Sorter’s pivot, raises $13.2 million in total funding. Its $11 million Series A is led by Norwest Venture Partners, with Signia Venture Partners participating; Signia leads the $2.2 million seed round, which also includes CapitalX, Position Ventures, and angels. Roughly 11,000 sellers use the product, and the team has grown to 16 employees.

Feb 2023 · TechCrunchNews article

Norwest Venture Partners announces its Series A investment in Lavender, an AI-powered sales email coaching platform. Lavender Score grades emails on a 1-to-100 scale using measures such as sentence length and the ratio of “I” to “you” language; the company’s co-founders are Will Ballance, Will Allred, and Casey Corvino. Norwest reports that customers see 2–4x higher cold email conversion and up to 50 percent less time spent creating emails.

Feb 2023 · Norwest Venture PartnersNews article