Leafit, Inc was founded with the mission to revolutionize social media by enabling users to monetize their content and providing businesses with targeted advertising solutions. The company's core vision is to integrate eCommerce seamlessly into social networking, allowing users to gain financial benefits from their online activities. Leafit offers a range of services, including the Social Web Optimizer (SWO), which enhances social advertising by targeting newsfeeds, lists, and profile types. Their market focus includes both small and large businesses looking to optimize their social media advertising strategies.

Notable figures associated with Leafit include its founding team and early investors who believed in the potential of merging social media with eCommerce. The company has achieved significant milestones in developing its platform and gaining traction among users and advertisers. Leafit's impact lies in its innovative approach to social media monetization and targeted advertising, offering a unique value proposition in the crowded social networking space.