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Learfield
AddedFeb 15, 2024
UpdatedJun 18, 2026
Learfield

Learfield

IMG College: A leading sports marketing firm representing over 200 top collegiate properties.

HQ
Plano, TX, US
Founded
1972
Overview
Compare
Fundraising
Employees
Website

Founded in 1972, Learfield is a premier sports marketing company focused on collegiate athletics. Its core mission is to connect brands to passionate college sports fans through innovative marketing solutions. Learfield offers a wide range of services including multimedia rights, licensing, ticketing, digital marketing, branding, and sponsorships. The company represents over 200 top collegiate properties, including the NCAA and its 89 championships, major conferences, and prestigious universities across the United States.

Notable affiliated individuals include industry leaders in sports marketing and collegiate athletics. Learfield has garnered significant investments from prominent firms, bolstering its growth and market presence. Key achievements include securing exclusive multimedia rights for numerous high-profile collegiate properties and pioneering new marketing strategies in the sports industry. Overall, Learfield has made a substantial impact by enhancing the visibility and commercial potential of college sports, benefiting schools, athletes, and fans alike.

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Learfield - Quick Facts

Who are Learfield's competitors?

Companies similar to Learfield include SportsRecruits, Excel Sports Management, 2080 Media and LevelPlay Sports.

When was Learfield founded?

Learfield was founded in 1972.

Where is Learfield's headquarters located?

Learfield's headquarters is located in Plano, TX, US.

When was Learfield's last funding round?

Learfield's most recent funding round was for $150M (USD) in September 2023.

How much has Learfield raised to-date?

As of Sep 13, 2023, Learfield has raised a total of $150M (USD).

How many employees does Learfield have?

Learfield has 944 employees as of Feb 4, 2024.

Learfield - Classification

Industry
  • Professional Service Companies
Geographic Exposure
  • United States
Revenue
  • Recurring
  • Transactional
Customer
  • Enterprise
Main Product
  • Sports Marketing
Tags
  • SaaS
NAICS
  • 711200Spectator Sports
  • 711210Spectator Sports
  • 711211Sports Teams and Clubs
  • 710000Arts, Entertainment, and Recreation
  • 711000Performing Arts, Spectator Sports, and Related Industries
SIC
  • 7940Commercial Sports
  • 7941Professional Sports Clubs And Promoters
  • 7900Amusement And Recreation Services
ISIC
  • 9312Activities of sports clubs