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Lego Brand Group
AddedFeb 15, 2024
UpdatedJun 28, 2026
Lego Brand Group

Lego Brand Group

Denmark-based software company, LEGO Brand Group, manages and develops all LEGO brand-related activities globally.

HQ
Billund, Southern Denmark, DK
Founded
2017
Overview
Compare
Employees
Website

LEGO Brand Group, based in Billund, Denmark, is a virtual entity within the KIRKBI Group dedicated to protecting, developing, and leveraging the full potential of the LEGO brand. It oversees all LEGO brand-related activities, including those of the LEGO Group, LEGO Education, LEGO Foundation, and LEGOLAND® attractions managed by Merlin Entertainments Group. The company focuses on software development and brand governance to ensure consistent and innovative expressions of the LEGO brand globally.

Key achievements of LEGO Brand Group include the successful integration and management of diverse brand-related activities, enhancing the global presence and impact of the LEGO brand. The group has played a pivotal role in expanding educational initiatives through LEGO Education and philanthropic efforts via the LEGO Foundation. Notable affiliated entities include the LEGO Group and Merlin Entertainments Group, which operate LEGOLAND® attractions worldwide. The group's strategic oversight ensures that the LEGO brand continues to inspire creativity and learning across various platforms and audiences.

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Lego Brand Group - Quick Facts

Who are Lego Brand Group's competitors?

Companies similar to Lego Brand Group include Tetris, Hasbro, Alpha Animation and Brandslandia Group.

When was Lego Brand Group founded?

Lego Brand Group was founded in 2017.

Where is Lego Brand Group's headquarters located?

Lego Brand Group's headquarters is located in Billund, Southern Denmark, DK.

How many employees does Lego Brand Group have?

Lego Brand Group has 5 employees as of Feb 4, 2024.

Lego Brand Group - Classification

Technology
  • Software
Geographic Exposure
  • Global
Revenue
  • Licensing
Customer
  • Consumers
Main Product
  • Brand Management
  • Toys
NAICS
  • 513200Software Publishers
  • 510000Information
  • 513000Publishing Industries
  • 513210Software Publishers
SIC
  • 7300Business Services
  • 7370Computer Programming, Data Processing, And Other Computer Related
  • 7372Prepackaged Software