The Levi's brand holds long-standing recognition as the originator of blue jeans, supported by iconic product details such as the Red Tab, Two Horse leather patch and Arcuate stitching.
The company's direct-to-consumer expansion, global retail footprint of about 3,300 stores and shop-in-shops, and cultural collaborations reinforce its position in denim and casual apparel.
Levi Strauss & Co. is pursuing a direct-to-consumer-first denim lifestyle strategy, aiming to accelerate growth and improve profitability.
The company raised its fiscal 2026 guidance after first-quarter revenue and earnings beat expectations, while continuing to expand women's and tops categories, e-commerce and international markets.
Levi Strauss & Co. designs and markets denim and lifestyle apparel for men, women and children under the Levi's, Levi Strauss Signature and Beyond Yoga brands.
Its product range includes jeans, jackets, tops, shorts and accessories sold through wholesale partners, company-owned stores, e-commerce and franchise locations in approximately 120 countries.
