Light
Light operates an API platform that lets businesses offer branded, embedded electricity plans to their customers.
Founded
2023Light operates an API platform that lets businesses offer branded, embedded electricity plans to their customers.
A partner company launches its own branded electricity plan through Light's API, or through a prebuilt web application when it wants to go live faster. Light stays the regulated electricity provider behind that plan and runs compliance, procurement, billing, customer support, and virtual power plant operations.
Plan types include solar buyback, home battery bundles, subscription electric-vehicle charging, and standard grid supply. Partners set pricing and own the customer experience while Light aggregates their batteries, vehicles, and other behind-the-meter devices into virtual power plants.
United States power demand is climbing with data-center construction and electrification, and residential electricity prices have risen nearly forty percent over five years. Companies that already own a customer relationship increasingly want the electricity relationship attached to it.
Deregulated retail markets are where a third party can sell power directly, which bounds where an embedded model can operate at all. Light's ERCOT presence covers Texas and its PJM membership opens New Jersey, Pennsylvania, and Illinois as its next addressable states.
Light already holds the retail electricity licenses and wholesale market memberships that a partner would otherwise spend years obtaining, which is why a partner can launch a plan in as little as two weeks. That regulatory position, rather than software alone, is the barrier a substitute has to clear.
Its partner network spans residential solar, multifamily housing, mobility, and fintech, giving it distribution across several channels instead of one. Aggregating partner-side batteries and vehicles into virtual power plants adds a grid-services revenue stream on top of retail supply margin.