Like A Pro — Athlete Content & Gear Commerce Platform
Provider 
Founded 2014
Sells To Consumers, Enterprise
Pricing Model Recurring, Transactional
Ownership Private, Venture Capital

Athlete-driven platform where professional and Olympic athletes published first-person stories alongside purchasable gear listings.
Like A Pro was a web platform built around athlete-authored content at likeapro.com. Posts were grouped into story categories the company labeled My Career, My Life and My Causes, and athlete profile pages collected each athlete's stories, gear and biography. The company described the offering as a digital ecosystem in which professional and Olympic athletes share stories and connect directly with fans and brands.
The model tied that content to commerce: athletes identified gear they used, and fans could buy it through buy-it-now listings powered by Amazon and other partners. The platform served athletes building personal brands, fans purchasing athlete-used equipment, and brands buying placement. The site's last live archived capture dates to October 2017, its final capture in August 2018 already returns a hosting error, and the domain no longer resolves; Crunchbase records the company as permanently closed and Tracxn lists it as deadpooled.
| Attribute | Like A Pro — Athlete Content & Gear Commerce Platform | Athlete-Authored Publishing Platform | GĒR — Sports Social Engagement and E-Commerce Platform | Opendorse — NIL Deals and Athlete Marketing Platform | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 2014 | 2014 | 2018 | 2012 | |
| Sells To | Consumers, Enterprise | — | Consumers | Small Business | |
| Pricing Model | Recurring, Transactional | — | Recurring, Transactional | Recurring | |
| Ownership | Private, Venture Capital | — | Private, Venture Capital | Venture Capital |
Provider 
Founded 2014
Sells To Consumers, Enterprise
Pricing Model Recurring, Transactional
Ownership Private, Venture Capital
Provider 
Founded 2014
Sells To —
Pricing Model —
Ownership —
Provider 
Founded 2018
Sells To Consumers
Pricing Model Recurring, Transactional
Ownership Private, Venture Capital
Provider 
Founded 2012
Sells To Small Business
Pricing Model Recurring
Ownership Venture Capital