Founded with the mission to simplify user experience research, Lookback offers easy-to-use software for recording and analyzing user interactions. The company focuses on providing tools that capture the screen, face, voice, and touches of users, whether in-house or remotely, without the need for additional equipment. Their core products include usability testing for apps and websites, customer interviews, and a research assistant tool named Eureka. Lookback aims to transform research cultures by making qualitative research accessible and insightful for all stakeholders.

Notable affiliated people include founders and key investors who have supported the company's growth. Lookback has achieved significant milestones, such as transforming research practices at various organizations and earning a reputation for turning research skeptics into champions. The overall impact of Lookback is evident in its ability to centralize qualitative research, making it easier for companies to understand and improve user experiences across web, iOS, and Android platforms.