Luel operates a two-sided marketplace for on-demand video and audio training data, connecting AI enterprises with a distributed contributor network. Contributors can upload pre-recorded content or participate in live recorded conversations, while the platform assembles multimodal datasets for model training needs.

The offering is designed to deliver licensed, audit-ready datasets quickly, either customized to a buyer's specification or sourced from an off-the-shelf catalog. It supports dataset production workflows with automated quality assessment, deduplication, and biometric consent management so enterprise buyers can procure specialized training data with clearer compliance and provenance.