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Analysis
AddedFeb 27, 2023
UpdatedJun 18, 2026
MacroPoint

MacroPoint

Acquisition

A leading real-time transportation visibility solution used by shippers, freight brokers, and 3PLs.

Founded
2009
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Contents

  1. 01Products & Services
  2. 02Pricing Strategy
  1. 01Products & Services
  2. 02Pricing Strategy

Product Overview

MacroPoint is a logistics software solution that provides real-time freight visibility and tracking solutions for shippers, brokers, and carriers. The company's product is designed to help organizations manage their logistics operations more efficiently and effectively, by providing real-time visibility into the location and status of their shipments.

MacroPoint's product consists of several key features, including:

Real-time tracking: MacroPoint's tracking system provides real-time visibility into the location and status of shipments, using GPS and other tracking technologies. This allows organizations to monitor their shipments in real-time, and receive alerts and notifications when there are any delays or issues.

Analytics and reporting: MacroPoint's platform provides powerful analytics and reporting tools that allow organizations to track and analyze their logistics operations, including delivery times, carrier performance, and other key metrics. This helps organizations identify areas for improvement and optimize their logistics operations.

Integration with other systems: MacroPoint's platform is designed to integrate seamlessly with other logistics and transportation management systems, including transportation management systems (TMS), electronic data interchange (EDI), and others. This allows organizations to streamline their logistics operations and improve efficiency.

Collaboration tools: MacroPoint's platform includes collaboration tools that allow shippers, brokers, and carriers to communicate and collaborate more effectively. This includes features such as shared calendars, task lists, and chat functionality.

Overall, MacroPoint's product is designed to help organizations manage their logistics operations more effectively, by providing real-time visibility and tracking, powerful analytics and reporting, and integration with other systems. This can help organizations improve efficiency, reduce costs, and provide better service to their customers.

Pricing Strategy

MacroPoint's pricing strategy is based on a subscription model, where customers pay a monthly or annual fee for access to the platform's features and services. The company offers several different pricing plans, each tailored to the needs of different types of customers, including shippers, brokers, and carriers.

MacroPoint's pricing plans are generally structured based on the number of shipments or tracking events that a customer requires, as well as the level of support and customization that they need. Some of the key factors that can influence the cost of MacroPoint's services include:

Number of shipments: MacroPoint's pricing is typically based on the number of shipments or tracking events that a customer needs to track. Customers can choose from different pricing tiers, with higher tiers providing access to more tracking events.

Level of support: MacroPoint offers different levels of support for its customers, ranging from basic email support to dedicated account management and technical support. Customers who require more personalized support may need to pay a higher fee.

Customization: MacroPoint's platform is highly customizable, with options for integrating with other systems, adding custom branding, and other features. Customers who require more advanced customization may need to pay a higher fee.

Contract length: MacroPoint's pricing may vary depending on the length of the contract that a customer signs up for. Longer-term contracts may offer lower pricing or discounts compared to month-to-month subscriptions.

Overall, MacroPoint's pricing strategy is designed to be flexible and scalable, allowing customers to choose the pricing plan that best meets their needs and budget. The company also offers a free trial period for new customers, which allows them to test the platform's features and functionality before committing to a paid subscription.