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Magic Spoon
AddedFeb 15, 2024
UpdatedJun 18, 2026
Magic Spoon

Magic Spoon

Magic Spoon, founded in 2019, is a NYC-based company specializing in breakfast cereals.

HQ
New York City, NY, US
Founded
2019
Overview
Compare
Fundraising
Employees
Website

Magic Spoon, founded in 2019 by Greg Sewitz and Gabi Lewis, is a New York City-based company specializing in high-protein, keto-friendly breakfast cereals. The company's core mission is to reinvent childhood cereal classics with grown-up ingredients that cater to health-conscious consumers. Magic Spoon offers a variety of flavors, including Fruity, Peanut Butter, Cocoa, and Cinnamon Roll, aiming to provide a nutritious yet delicious breakfast option for adults.

Notable achievements for Magic Spoon include amassing over 75,000 five-star reviews, reflecting widespread consumer satisfaction and market impact. The company has successfully attracted attention from health and wellness enthusiasts and has expanded its product line to include new treats like Strawberry Milkshake and Birthday Cake flavors. Magic Spoon's innovative approach has made a significant impact on the breakfast cereal market by combining nostalgia with modern dietary preferences.

Magic Spoon - Similar Companies

Spoonfuls logo

Spoonfuls

getspoonfuls.com

Little Spoon logo

Little Spoon

littlespoon.com

Splendid Spoon logo

Splendid Spoon

splendidspoon.com

OffLimits logo

OffLimits

eatofflimits.com

Oats Overnight logo

Oats Overnight

oatsovernight.com

Catalina Snacks logo

Catalina Snacks

Schoolyard Snacks logo

Schoolyard Snacks

SnackMagic logo

SnackMagic

snackmagic.com

Spoonful logo

Spoonful

spoonfulapp.com

Nourish Snacks logo

Nourish Snacks

nourishsnacks.com

Supernatural logo

Supernatural

Uprising Food logo

Uprising Food

uprisingfood.com

Whipnotic logo

Whipnotic

whipnotic.com

Betterbrand logo

Betterbrand

eatbetter.com

Over Easy Foods logo

Over Easy Foods

overeasyfoods.com

Magic Spoon - Quick Facts

Who are Magic Spoon's competitors?

Companies similar to Magic Spoon include Spoonfuls, Little Spoon, Splendid Spoon and OffLimits.

When was Magic Spoon founded?

Magic Spoon was founded in 2019.

Where is Magic Spoon's headquarters located?

Magic Spoon's headquarters is located in New York City, NY, US.

When was Magic Spoon's last funding round?

Magic Spoon's most recent funding round was for $106.3M (USD) in June 2022.

How much has Magic Spoon raised to-date?

As of Jun 13, 2022, Magic Spoon has raised a total of $120.8M (USD).

How many employees does Magic Spoon have?

Magic Spoon has 82 employees as of Feb 5, 2024.

Magic Spoon - Classification

Industry
  • Retail
Ownership
  • Venture Capital
Geographic Exposure
  • United States
Revenue
  • Recurring
  • Transactional
Customer
  • Consumers
Main Product
  • Breakfast Cereal
Tags
  • eCommerce
NAICS
  • 310000Manufacturing
  • 311000Food Manufacturing
  • 311300Sugar and Confectionery Product Manufacturing
  • 311350Chocolate and Confectionery Manufacturing
  • 311351Chocolate and Confectionery Manufacturing from Cacao Beans
SIC
  • 2000Food And Kindred Products
  • 2060Sugar And Confectionery Products
  • 2066Chocolate And Cocoa Products
Show 7 more industry codes
NAICS
  • 110000Agriculture, Forestry, Fishing and Hunting
  • 112000Animal Production and Aquaculture
  • 112100Cattle Ranching and Farming
  • 112120Dairy Cattle and Milk Production
SIC
  • 5100Wholesale trade--nondurable goods
  • 5140Groceries And Related Products
  • 5143Dairy Products, Except Dried Or Canned