Founded by entrepreneur Mark Cuban, the Mark Cuban Cost Plus Drug Company, PBC aims to revolutionize the pharmaceutical industry by providing affordable medications. The company's core mission is to eliminate middlemen and reduce drug prices, ensuring that medications are accessible to all. They offer a wide range of generic drugs at transparent, low costs, focusing on patients who are uninsured or underinsured. Their vision is to create a more equitable healthcare system by making essential medications financially accessible.

Notable figures affiliated with the company include Mark Cuban, a prominent investor and entrepreneur, and Dr. Alex Oshmyansky, who serves as CEO. The company has garnered significant attention for its disruptive approach to drug pricing and has received backing from various investors committed to healthcare reform. Key achievements include launching a user-friendly online pharmacy platform and significantly lowering the prices of numerous generic medications. The overall impact has been substantial, providing cost-effective solutions to millions and challenging traditional pharmaceutical pricing models.