Maude, founded with a mission to revolutionize access to sexual wellness products, is an essentials brand that offers a curated selection of items designed to enhance intimate experiences. The company focuses on providing high-quality, aesthetically pleasing products such as devices, lubricants, condoms, supplements, and grooming items. Maude aims to create a more inclusive and accessible approach to sexual wellness, targeting a broad market that values both functionality and design.

Notable individuals affiliated with Maude include founder Éva Goicochea, who has been instrumental in shaping the brand's vision and ethos. The startup has garnered significant attention and investment from prominent figures in the wellness and lifestyle sectors. Key achievements include widespread media coverage and partnerships that have amplified its impact on the sexual wellness industry. Maude's commitment to inclusivity and quality has positioned it as a transformative force in the market, promoting a healthier and more open dialogue around sexual health.