
Morningstar provides independent investment research, data, and analytics to individual investors, financial advisors, and institutional clients worldwide.
Morningstar is a publicly traded investment research firm headquartered in Chicago, Illinois. The company was founded in 1984 and trades on the Nasdaq under the ticker MORN. Joe Mansueto serves as Executive Chairman.
The firm employs approximately 11,000 people across 27 countries. Revenue is generated primarily from subscription-based research and data products, asset management software licenses, and credit rating services. Morningstar acquired Sustainalytics in 2020 to expand its ESG and corporate governance research capabilities.
Morningstar provides independent investment research and data to individual investors, financial advisors, and institutional clients. Its core offerings include the Morningstar Rating star system for mutual funds and ETFs, equity research reports, and portfolio management software.
The company operates Morningstar Direct, a research platform for institutional asset managers, and Morningstar Advisor Workstation for financial planners. Morningstar Indexes provide benchmarking tools for passive investment products. The firm also offers retirement plan solutions, credit ratings, and environmental, social, and governance research through its Sustainalytics subsidiary.
Morningstar benefits from a trusted brand in retail investment research built over four decades. The Morningstar star rating system serves as a widely recognized shorthand for fund quality among individual investors and advisors.
The company maintains one of the largest databases of mutual fund and ETF performance data globally. Its acquisition of Sustainalytics expanded ESG research capabilities at a time of growing institutional demand. Morningstar Direct and Advisor Workstation create subscription revenue with high renewal rates among professional users.