My Food My Choice

My Food My Choice, founded in Louisville, Kentucky, is a digital platform designed to empower individuals with neurodevelopmental disorders to make healthier meal choices. The core mission is to resolve common caregiver and client challenges such as food arguments and to enhance client ownership of their dietary decisions, ultimately leading to improved nutrition and health. The platform allows users to select pictures of favorite and familiar food items from a shared catalog or create their own, with coin reward values assigned for choosing healthier options. The primary market focus is on individuals with intellectual and developmental differences (I/DD) and their caregivers.

Notable affiliated people include the founders and key developers who have expertise in both technology and neurodevelopmental care. The platform has attracted attention from investors interested in health tech and social impact ventures. Key achievements include the successful development and launch of the web-based app, positive feedback from caregivers and users, and partnerships with agencies and therapists. The overall impact of My Food My Choice is significant in promoting healthier eating habits among individuals with I/DD, thereby improving their quality of life and easing caregiver burdens.