National CineMedia

Most of the media trade headlines revolve around connected TV, search and programmatic buying of digital inventory. Far less attention is given to media channels that operate closer to the fringes of mainstream marketing budgets — digital out of home, experiential and cinema advertising.Regardless of whether that’s fair, it’s the reality that these so-called alternative media still struggle to secure larger budgets, particularly in times of economic uncertainty — which the marketing industry is

Enter Attention Metrics. Growing in appeal among marketers, brands, and agencies as a means of leveling the playing field across media – ‘attention’ is quickly developing into the video ad industry’s unifying metric of efficiency and efficacy. This important revolution in media measurement is due to studies that show a statistically significant predictive value between attention scores and the advertising’s ultimate performance. These higher attention scores can directly correlate to increased s

National CineMedia (NCM) is the leading cinema advertising platform in the US. Contact us for advertising opportunities that go beyond the cinema experience, partnership opportunities, and more. We're here to help your business grow. Contact us today!"

National CineMedia (NCM) is the leading cinema ad platform in the US, connecting brands with young, diverse audiences through the power of movies and pop culture. A premium video, full-funnel marketing solution for advertisers, NCM enhances marketers' ability to measure and drive results.

National CineMedia (NCM) is the leading cinema ad platform in the US, connecting brands with young, diverse audiences through the power of movies and pop culture. A premium video, full-funnel marketing solution for advertisers, NCM enhances marketers' ability to measure and drive results.