Next Thing was founded with the mission to create customizable hardware and software solutions for creative and technical users. Their flagship product, OTTO, is a digital camera powered by the Raspberry Pi compute module, designed to be easily modified by hackers, artists, and everyday users. OTTO's functions can be tailored through a companion iPhone app, making it a versatile tool for various creative projects. The company focuses on providing innovative, user-friendly products that bridge the gap between physical devices and digital customization.

Notable achievements include launching OTTO as the first product utilizing the Raspberry Pi compute module, which has garnered attention from tech enthusiasts and the maker community. The company has successfully positioned itself at the intersection of technology and creativity, empowering users to personalize their devices. While specific investors and affiliated people are not mentioned, Next Thing's impact lies in its commitment to innovation and user empowerment in the tech space.