Novi Connect, founded with the mission to streamline product development, connects brands, manufacturers, and suppliers to expedite the creation of products that align with specific values. The company's vision is to make the product development process more efficient and sustainable, benefiting both people and the planet. Novi offers a comprehensive ingredient marketplace where brands can access vetted formulas, ingredient options, and free samples, along with click-to-buy shopping and easy order tracking. Their market focus includes active brands and formulators seeking clean and sustainable product solutions.
Notable affiliates and investors in Novi Connect include industry leaders and venture capital firms committed to innovation in product development and sustainability. The company has achieved significant milestones, such as serving numerous active brands and vetting thousands of formulas with a wide array of ingredient options from multiple suppliers. Novi's impact is evident in its ability to facilitate faster, more transparent, and eco-friendly product development processes, thereby contributing to a more sustainable market ecosystem.