Founded in 2012, NowThis News is dedicated to creating concise, engaging digital videos tailored for mobile devices and social platforms. The company's mission is to deliver human-centered storytelling that inspires identity, amplifies action, and catalyzes connection. NowThis produces a wide range of short-form video content covering news, politics, entertainment, and more, targeting a diverse and socially conscious audience.
Notable figures affiliated with NowThis include its co-founders Kenneth Lerer and Eric Hippeau, who have significant backgrounds in media and venture capital. The company has received investments from entities like Lerer Hippeau Ventures. Key achievements include becoming one of the most-watched news sources on social media platforms like Facebook and Snapchat. Overall, NowThis has significantly impacted digital journalism by pioneering the use of short-form video content to engage younger audiences.
