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Analysis
AddedJun 22, 2026
UpdatedJun 25, 2026
OffPlan

OffPlan

Seed

OffPlan is a membership-based direct primary care platform for employers and employees.

HQ
Atlanta, GA, US
Founded
2026
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Contents

  1. 01Market Outlook
  2. 02Competitive Strengths
  3. 03Pricing Strategy
  1. 01Market Outlook
  2. 02Competitive Strengths
  3. 03Pricing Strategy

Market Outlook

Direct primary care represents a rapidly growing alternative to fee-for-service primary care models. The US healthcare system continues to face pressure on costs, access, and provider burnout, creating demand for structural alternatives that remove insurance intermediaries.

Employer-sponsored healthcare represents a $1 trillion+ market in the United States. Companies seeking to control healthcare spend while maintaining employee satisfaction are increasingly exploring direct primary care arrangements as a core or supplemental benefit. Transparent pricing, predictable monthly costs, and same-day access are compelling differentiators versus traditional insurance-based care.

Competitive Advantages

OffPlan's platform combines direct primary care memberships with transparent specialty pricing and catastrophic coverage strategies. The model is explicitly designed around physician-owned practices, enabling longer visits and same-day or next-day appointments without insurance gatekeeping.

Key differentiators include: (1) employer-focused go-to-market that reduces friction for HR benefits teams, (2) physician-owned practice network that aligns incentives between providers and patients, (3) transparent all-in pricing that eliminates surprise billing, and (4) a structural reset rather than incremental insurance product that addresses root causes of cost and access issues.

Pricing Strategy

OffPlan employs a membership-based revenue model where employers pay a predictable per-employee or per-member monthly fee for direct primary care access. This replaces traditional fee-for-service billing and insurance claims processing with transparent, subscription-style pricing.

The model layers direct primary care membership with transparent specialty pricing schedules and catastrophic coverage strategies. This hybrid approach aims to cover routine and preventive care through membership while providing defined-cost pathways for specialist and acute needs, avoiding the complexity and opacity of traditional insurance billing.