Open Advance, originally founded as Selling Up in 2005, is a consulting, training, and learning technology company that rebranded in 2012. The company's core mission is to provide efficient training software designed to enhance knowledge retention and improve reasoning and problem-solving skills. Open Advance offers tailored training solutions that focus on delivering precisely what teams need at the right time, aiming to control resources, develop profitable revenue, and reduce training costs. Their market focus includes businesses seeking to optimize their training processes and improve team performance.

Notable affiliated people and investors include industry experts in training and development, though specific names are not publicly highlighted. Key achievements of Open Advance include the successful rebranding from Selling Up to Open Advance and the development of innovative training software that has positively impacted numerous organizations. The overall impact of Open Advance is seen in its ability to save clients time, effort, and money while enhancing team capabilities and addressing business challenges effectively.