Owl's Brew was founded with the mission to craft organic spiked hard tea seltzers and other alcoholic beverages using whole, real ingredients. The company focuses on creating delicious, boozy beverages that prioritize health-conscious consumers by avoiding artificial flavors and additives. Their product line includes a variety of spirits, beer, and wine, all brewed with tea, botanicals, and fruit juices. Owl's Brew aims to offer a refreshing alternative in the alcoholic beverage market, emphasizing quality and natural ingredients.

Notable affiliated people include co-founders Jennie Ripps and Maria Littlefield, who have driven the company's innovative approach to beverage crafting. Owl's Brew has attracted significant attention from health-conscious drinkers and has been featured in various media outlets for its unique offerings. The company has achieved substantial growth within the United States, making a notable impact on the market by setting a new standard for what consumers can expect from spiked beverages.