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Penpot›
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Penpot

Penpot

Penpot develops and operates an open-source design platform used by product teams for interface design and design-to-code collaboration.

Operating headquarters
Madrid, ES🇪🇸
Founded
2021
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Contents

  1. 01Products & Services
  2. 02Pricing Strategy
  3. 03Customer Acquisition
  1. 01Products & Services
  2. 02Pricing Strategy
  3. 03Customer Acquisition

Product Overview

Penpot is a web-based open-source design and prototyping platform for product teams, covering interface design, design systems, code inspection, and AI workflows. Designs are expressed in open web standards such as SVG, CSS, HTML, and JSON, so design files can be read as code and moved without vendor lock-in.

The platform runs as a hosted service or a self-hosted deployment, exposes an open API, webhooks, and a plugin system, and provides an MCP server that connects AI agents to live design context. Native design tokens and shared libraries keep design and development working from one source.

Source: penpot.app

Pricing Strategy

Penpot runs a freemium model: a free tier gives individuals unlimited access to core design and prototyping features, while paid team plans add collaboration controls for groups. The enterprise plan, introduced with release 2.18 in September 2026, serves organizations that need private deployments and support.

Paid plans are recurring subscriptions, and larger customers reach a contact-sales path reserved for enterprise and private-server deployments. Core design and prototyping tools stay free and open source under the MPL-2.0 license.

Source: penpot.app

Customer Acquisition

Penpot sells through a self-serve freemium funnel: a free tier for individuals alongside paid team plans, with a contact-sales path reserved for enterprise and private-server deployments. Hiring centers on engineering and product rather than sales roles, so adoption is led by the product and its community.

Distribution channels include a third-party AWS Marketplace package for enterprise deployment and a volunteer ambassador program with local chapters across five continents.

Source: penpot.app