Perry S. Marshall & Associates sells direct access to a founder-practitioner record: its founder guided clients including FanDuel and Infusionsoft from startup stage to scale measured in hundreds of millions of dollars, and he architected the $10 million Evolution 2.0 Prize.
The method behind the firm is its own intellectual property, the 80/20 principle applied to sales and marketing, which the founder developed into ten books that have sold more than 250,000 copies. That framework is also embedded in proprietary tooling, including SuperConductor, a private AI trained on Perry Marshall frameworks offered inside the RenAIssance Lab membership.
Direct work with the firm is priced at the top of the consulting market: an interviewer reports that Perry Marshall bills $2,000 per hour, making one-to-one access the scarcest and most expensive part of the portfolio.
The wider catalog is self-serve and far cheaper: the products page lists a $37 Marketing DNA Test, a $197 Look Over Perry's Shoulder review, a $199 per month New RenAIssance membership, and a $2,499 Rosetta Stone: Activate program, so demand priced out of the founder's calendar still converts.
