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Physicians Interactive
Physicians Interactive

Physicians Interactive

Physicians Interactive built multichannel digital engagement platforms connecting life-sciences marketers with physicians and patients.

Operating headquarters
Reading, MA, US🇺🇸
Founded
2008
Overview
M & A
Compare
Employees
News
Library

Physicians Interactive built multichannel digital engagement platforms for life-sciences marketers, combining owned physician communities such as QuantiaMD with education and promotion campaigns delivered across web, mobile, and electronic health record channels. Its programs reached clinicians inside their daily workflow, in contrast to conventional sales-rep detailing.

Merck took a controlling stake in the company in 2013, and the business was renamed Aptus Health in 2015. WebMD acquired Aptus Health in 2019 and folded it into its Medscape Professional Network.

Physicians Interactive - M & A Snapshot

Open M & A
  • Cbshealthwatch

    Acquired Physicians Interactive • Undisclosed • Jan 1, 2019

  • Quantia

    Acquired by Physicians Interactive • Undisclosed • Jul 23, 2015

  • Merck

    Acquired Physicians Interactive • Undisclosed • Jan 1, 2013

Physicians Interactive - Similar Companies

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Physicians Interactive - Quick Facts

Who are Physicians Interactive's competitors?

Companies similar to Physicians Interactive include General Medicine, Mediktor, ABOUT Healthcare and Express Scripts.

When was Physicians Interactive founded?

Physicians Interactive was founded in 2008.

Where is Physicians Interactive's headquarters located?

Physicians Interactive's headquarters is located in Reading, MA, US.

Physicians Interactive - Classification

Industry
  • Healthcare Quality Improvement
Technology
  • EMR/EHR Integration