Plenty
Plenty is an indoor vertical farming company growing premium strawberries with Driscolls.
Plenty is an indoor vertical farming company growing premium strawberries with Driscolls.
Plenty partners exclusively with Driscolls to grow and market premium indoor strawberries, pairing Plenty indoor farming technology with a leading berry brand. The companies developed strawberry varieties suited to indoor vertical production and positioned the Richmond farm as the first scaled source of indoor vertically farmed berries.
The partnership gives Plenty a defined commercial channel for its premium strawberry output. Joint announcements present the relationship as central to the Richmond farm launch and to the plan to supply retailers with year round indoor grown berries.
Source: plenty.ag
Plenty has raised total funding reported near nine hundred forty one million, including a Series E round of about four hundred million reported in January 2022. Backers named in coverage include SoftBank Vision Fund 2 alongside venture and strategic investors built up across multiple rounds.
Exit financing connected to the 2025 restructuring was reported with One Madison Group involvement. The company emerged from Chapter 11 in May 2025 and presents its premium strawberry platform as the basis for its operating plan going forward.
Source: techcrunch.com
Plenty is an indoor farming company whose Richmond Virginia farm supplies strawberries to grocery customers year round from a stacked-tower platform. Founded in 2014, it raised roughly 941 million dollars to scale vertical farms before restructuring its balance sheet in 2025.
The company continues to operate its farms after the May 2025 restructuring, with strawberries as the flagship product and grocery retail as the core channel.
Source: plenty.ag
Plenty operates large scale indoor vertical farms growing fresh produce with tightly controlled light, water and climate. Its current flagship is the Richmond Virginia farm, described as the first farm to grow indoor vertically farmed berries at scale, with annual capacity above four million pounds from towers reaching about thirty feet.
The company maintains research and development activity in Laramie Wyoming while its commercial focus centers on premium strawberries. Plenty previously operated a South San Francisco facility that closed in 2023 as the business concentrated on its strawberry platform.
Source: plenty.ag