Primer aims to replace static demo recordings and scheduled sales calls with always-on, interactive AI walkthroughs. The agents are trained on a company's own demo style and can operate in multiple languages.
This positions the product to capture international leads and weekend traffic without requiring human staffing for every interaction.
Primer targets software companies looking to automate top-of-funnel demos, user onboarding, and support. The product is positioned as a replacement for static landing-page videos, contact forms, and help documentation.
The broader market includes sales automation, customer support, and interactive product-experience platforms for B2B SaaS.
Primer's AI agents act as product experts that explain features, handle objections, and adapt in real time during live walkthroughs. Users upload a sample demo video and product context to create an agent in minutes.
The agents are designed to support sales demos, onboarding, and customer support across multiple languages.
