Project Wedding
Project Wedding was an online wedding-planning community and local wedding-vendor marketplace for engaged couples.
Project Wedding was an online wedding-planning community and local wedding-vendor marketplace for engaged couples.
Project Wedding's advantage was a large, active community of engaged couples paired with curated editorial content and a substantial library of real-wedding photos. The site reported more than a million monthly visitors interacting with its community and reading its editorial features.
Joining the WeddingWire network extended that reach by combining the Project Wedding audience with WeddingWire's reviewed vendor marketplace and advertiser base. The combination gave local and national advertisers significantly greater scale across online wedding properties.
Source: prnewswire.com
Project Wedding operated in the wedding-services market, where engaged couples look for vendors, inspiration, and planning tools through online destinations. Wedding-industry properties compete on the size of their vendor marketplaces, the depth of their editorial content, and the engagement of their communities.
Acquirers in the category have consolidated traffic by combining large wedding properties under shared networks; WeddingWire described its acquisition of ProjectWedding.com as joining two of the largest online wedding properties. Project Wedding's standalone site is no longer active.
Source: prnewswire.com
Project Wedding was a free wedding-planning destination that helped engaged couples organize their celebrations in one place. Couples could browse and review local wedding vendors, draw inspiration from photo galleries and real-wedding features, and participate in a community forum.
The site offered planning tools including customizable wedding websites, online RSVPs, checklists, and registries. Advertisers could reach a targeted bridal audience through premium placements across the Project Wedding property and the broader WeddingWire network.
Source: prnewswire.com
