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PUBG›
Analysis
AddedFeb 17, 2024
UpdatedJul 7, 2026
PUBG

PUBG

Acquired Subsidiary

A South Korean game studio known for pioneering the battle royale genre.

HQ
Seoul, Seoul, KR
Founded
2009
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Contents

  1. 01Executive Summary
  2. 02Market Outlook
  3. 03Competitive Strengths
  1. 01Executive Summary
  2. 02Market Outlook
  3. 03Competitive Strengths

Memo

PUBG Corporation operates as a subsidiary studio of KRAFTON, headquartered in Seoul, South Korea, with additional development offices in Santa Monica, Bad Hersfeld, and Bangalore. The studio focuses primarily on the PUBG franchise and battle royale game development.

Led by CEO Changhan Kim, the team has grown to over 1,500 employees globally. The company maintains a strong corporate culture centered on superior craftsmanship and player-first design philosophy, with a stated mission to deliver exceptional gaming experiences that are loved worldwide.

Market Outlook

The battle royale market continues to grow, with PUBG remaining a top contender alongside Fortnite, Apex Legends, and Call of Duty: Warzone. KRAFTON has announced plans to expand the PUBG universe beyond gaming into broader entertainment culture through IP-based projects, animated series, and merchandise.

The company is also investing in next-generation engine upgrades and AI-powered anti-cheat systems to maintain competitive integrity. PUBG Mobile continues to expand in emerging markets, while the PC and console versions maintain strong engagement in North America, Europe, and Asia.

Competitive Advantages

PUBG: BATTLEGROUNDS holds a first-mover advantage as the game that popularized the battle royale genre, building a deeply engaged global player base across PC, console, and mobile platforms. The game benefits from continuous content updates, a mature esports ecosystem with multi-million dollar prize pools, and the backing of KRAFTON's extensive publishing resources.

The franchise also extends beyond the core game through merchandising, media partnerships, and IP expansion. PUBG Mobile dominates the mobile battle royale market in Asia and other regions, generating billions in revenue through in-game purchases and battle passes.