Founded in Albuquerque, New Mexico, PureColor is dedicated to innovating eco-friendly, high-performance stain and topcoat technologies for the Building Products Market. The company’s core mission is to develop high-value, clean technologies that meet the growing demand for sustainable and aesthetically pleasing products. PureColor offers a range of vivid, low VOC water-based finishes that highlight wood's natural beauty using their patented Clean Chemistry formula, which ensures high performance and environmental compliance.
Notable affiliated individuals and investors have not been publicly disclosed, but PureColor has made significant strides in the industry. Their key achievements include the development of odorless, Zero VOC products that are easy to apply and clean up with soap and water. The company's impact is evident in its contribution to eco-friendly building practices, providing both consumers and professionals with superior color finishes that are safe for the environment and human health.