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Rackup
AddedFeb 16, 2024
UpdatedJun 18, 2026
Rackup

Rackup

Angel

Rackup revolutionizes the $100B gift-card market with engaging, value-driven auctions, boosting retailer traffic and revenue.

HQ
Los Altos, CA, US
Founded
2008
Overview
Compare
Fundraising
Employees

Rackup revolutionizes the $100B gift-card market with engaging, value-driven auctions, boosting retailer traffic and revenue. The platform leverages behavioral economics to create a fun and thrilling auction experience where winners always get more than they pay for, enhancing customer engagement.

Led by Marc Rochman and supported by a board including auction theory expert Prof. Paul Milgrom, Rackup has made significant strides in disrupting the prepaid market. The company's innovative approach has increased retailer traffic and revenue, making a notable impact in the industry.

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Rackup - Quick Facts

Who are Rackup's competitors?

Companies similar to Rackup include Krowd, unbuilt, Robe Looks and Greets.

When was Rackup founded?

Rackup was founded in 2008.

Where is Rackup's headquarters located?

Rackup's headquarters is located in Los Altos, CA, US.

When was Rackup's last funding round?

Rackup's most recent funding round was for $2.5M (USD) in September 2009.

How much has Rackup raised to-date?

As of Sep 1, 2009, Rackup has raised a total of $3.5M (USD).

How many employees does Rackup have?

Rackup has 11 employees as of Feb 4, 2024.

Rackup - Classification

Ownership
  • Private
  • Venture Capital
Geographic Exposure
  • United States
Revenue
  • Transactional
Customer
  • Consumers
Main Product
  • Auctions
  • Gift Cards
Tags
  • eCommerce
  • Marketplace
NAICS
  • 459900Other Miscellaneous Retailers
  • 459990All Other Miscellaneous Retailers
  • 459999All Other Miscellaneous Retailers
  • 450000Retail Trade
  • 459000Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
SIC
  • 7300Business Services
  • 7380Miscellaneous Business Services
  • 7389Business Services, Not Elsewhere Classified
Show 2 more industry codes
NAICS
  • 440000Retail Trade
SIC
  • 5900Miscellaneous Retail