Rain

Rain seeks talented individuals to join its team of national DTC marketing leaders.

The page compares DRTV and traditional TV advertising, including their intent, strategies, and how each engages viewers to drive results.

Most marketers only track brand awareness, but momentum may be a better indicator of brand health as it calculates relevance, consideration and purchase intent.

A major battle in the media currency wars is underway between two heavyweights in the media world: Paramount and Nielsen Research.

The race to adopt currencies to complement—or replace – industry leader Nielsen just passed a critical milestone on September 20.

Kaila joined the Rain team in 2013 and now oversees the Rainstorm Direct division of the company which specializes in performance marketing.

Pranav Pandit serves as EVP, Digital Marketing, where he leads digital teams including Digital Strategy, Digital Video/Connected TV (CTV), Paid Search, Paid Social and Influencer and Content.

As SVP, Head of Video Investment and Partnerships, Rachel Baker helps drive the agency’s strategic vision for media investment with a focus on linear and CTV.

Ryan Gilberts leads the digital team including paid search, paid social, digital video, CTV and OTT.

Rain is a full-service creative, advertising and media agency that delivers transformational growth for its clients.

Rain’s Transactional Brand Building methodology can support growth for direct-to-consumer businesses.

Rain provides creative and performance marketing expertise to support sales and branding goals.

Rain’s privacy policy outlines the information Rain Agency may collect from site users and how it may use that information.