Ranker licenses its audience opinion data to TVadSync for entertainment campaign optimization. The commercial agreement extends Ranker’s data business beyond advertising into third-party measurement products.
Ranker acquires Listverse, a publisher of Top 10 lists, and adds it to a portfolio that already includes Ranker.com and Watchworthy. Listverse continues publishing under its own name while drawing on Ranker's audience and data operations.
Ranker’s Insights data business repackages opinion data generated by its consumer polling site for entertainment and advertising customers. The offering shifts the company from an ad-supported publisher toward licensing audience-preference data, extending its polling activity into a business serving commercial clients.
Ranker launched Watchworthy, a free app that recommends television and film titles based on viewers’ ratings of shows and movies they have already watched. The app draws on Ranker’s accumulated opinion data across streaming services to help users find what to watch next.
