Retool lets engineering and operations teams assemble internal applications from prebuilt UI components, queries, and workflow blocks. Builders connect databases, APIs, and SaaS systems to ship admin consoles, approval flows, and support tools quickly.
The product targets enterprises that need secure internal software faster than custom full-stack development, placing it adjacent to visual no-code platforms focused on customer-facing apps.

Retool is a low-code platform for building internal tools, admin panels, and operational dashboards connected to company data.

Softr — AI Business App Builder

No-Code App Builder

Webflow — Visual Web Development Platform

Thunkable — No-Code Mobile App Builder

WeWeb — Visual Web App Builder
| Attribute | Retool — Internal App Builder | Softr — AI Business App Builder | Webflow — Visual Web Development Platform | Thunkable — No-Code Mobile App Builder | WeWeb — Visual Web App Builder | |
|---|---|---|---|---|---|---|
| Provider | ||||||
| Founded | 2017 | 2020 | 2013 | 2015 | 2020 | |
| Sells To | Enterprise | Enterprise, SMB | Enterprise, Small Business | — | Enterprise, Small Business | |
| Pricing Model | Recurring, Software | Recurring, Software | Recurring | — | Recurring | |
| Ownership | Venture Capital | Private, Venture Capital | Equity, Venture Capital | — | Bootstrapped |
Provider
Retoolretool.com$141M raised · Series C
Founded 2017
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Venture Capital
Provider
Softrsoftr.io$15.7M raised · Series A
Founded 2020
Sells To Enterprise, SMB
Pricing Model Recurring, Software
Ownership Private, Venture Capital
Provider
Webflowwebflow.com$334.9M raised · Series C
Founded 2013
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Equity, Venture Capital
Provider
Thunkablethunkable.com$33.6M raised · Series B
Founded 2015
Sells To —
Pricing Model —
Ownership —
Provider
weweb.ioweweb.io$3M raised · Seed
Founded 2020
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Bootstrapped