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Rob's Backstage Popcorn
AddedFeb 15, 2024
UpdatedJun 18, 2026
Rob's Backstage Popcorn

Rob's Backstage Popcorn

Rob's Backstage Popcorn, a unique sweet-salty popcorn recipe, founded by The Jonas Brothers and The Naked Market, now available nationwide.

HQ
San Francisco, CA, US
Overview
Compare
Fundraising
Employees
Website

Rob's Backstage Popcorn was founded in 2022 by The Jonas Brothers, Rob Garbowsky, Greg Garbowsky, and The Naked Market. The company offers a unique sweet-salty popcorn recipe that dates back to 1989, originally crafted by Rob Garbowsky. The popcorn became a favorite backstage treat for The Jonas Brothers since 2011. The brand now provides various flavors, including Indian Spice Mix, Classic BBQ, and White Cheddar, available nationwide. Their core mission is to share this beloved family recipe with a broader audience, focusing on delivering high-quality, flavorful snacks.

Notable affiliated individuals include The Jonas Brothers, who are globally recognized musicians, and Rob Garbowsky, the original creator of the recipe. The Naked Market, known for its innovative food products, is a key investor. Since its launch, Rob's Backstage Popcorn has achieved significant market penetration and consumer acclaim for its distinctive taste and quality. The brand's impact lies in its successful transformation of a cherished family recipe into a widely accessible and popular snack option.

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Rob's Backstage Popcorn - Quick Facts

Who are Rob's Backstage Popcorn's competitors?

Companies similar to Rob's Backstage Popcorn include Poppy Handcrafted Popcorn, Pop Gourmet, Pop's Praiseworthy Popcorn and Peter's Kettle Corn.

Where is Rob's Backstage Popcorn's headquarters located?

Rob's Backstage Popcorn's headquarters is located in San Francisco, CA, US.

When was Rob's Backstage Popcorn's last funding round?

Rob's Backstage Popcorn's most recent funding round was for $7M (USD) in March 2023.

How much has Rob's Backstage Popcorn raised to-date?

As of Mar 30, 2023, Rob's Backstage Popcorn has raised a total of $7M (USD).

How many employees does Rob's Backstage Popcorn have?

Rob's Backstage Popcorn has 30 employees as of Feb 4, 2024.

Rob's Backstage Popcorn - Classification

Industry
  • Retail
Ownership
  • Private
  • Venture Capital
Geographic Exposure
  • United States
Revenue
  • Transactional
Customer
  • Consumers
Main Product
  • Popcorn
  • Snacks
Tags
  • Food
  • Snacks
NAICS
  • 310000Manufacturing
  • 311000Food Manufacturing
SIC
  • 2000Food And Kindred Products
Show 6 more industry codes
NAICS
  • 440000Retail Trade
  • 445000Food and Beverage Retailers
  • 445200Specialty Food Retailers
SIC
  • 5400Food Stores
  • 5490Miscellaneous Food Stores
  • 5900Miscellaneous Retail