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Rockets of Awesome
AddedFeb 15, 2024
UpdatedJul 9, 2026
Rockets of Awesome

Rockets of Awesome

Acquired Subsidiary

Direct-to-consumer children's apparel brand offering mix-and-match clothing for ages 2 to 14.

HQ
New York City, NY, US
Founded
2015
Overview
Analysis
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Fundraising
Employees
News
Website

Rockets of Awesome designs and sells mix-and-match children's apparel for ages 2 to 14, spanning tops, bottoms, dresses, activewear, sleepwear, outerwear, and swimwear. The brand sells direct-to-consumer through a seasonal subscription that ships curated outfits with free shipping and returns.

The business built a loyal following around its subscription service before distress during the 2020 pandemic led it to lay off staff and close its only physical store. After seeking a buyer in 2022 amid stretched finances, Rockets of Awesome was acquired by Mightly, Inc., which relaunched the brand in 2026 and continues to operate its standalone storefront.

Rockets of Awesome - Quick Facts

When was Rockets of Awesome founded?

Rockets of Awesome was founded in 2015.

Where is Rockets of Awesome's headquarters located?

Rockets of Awesome's headquarters is located in New York City, NY, US.

How much has Rockets of Awesome raised to-date?

As of Jan 1, 2026, Rockets of Awesome has raised a total of $49M (USD).

Rockets of Awesome - Classification

Ownership
  • Private Equity
  • Venture Capital
Geographic Exposure
  • United States
Revenue
  • Transactional
Main Product
  • Apparel
  • Clothing
Tags
  • eCommerce
NAICS
  • 458000Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
  • 450000Retail Trade
SIC
  • 5600Apparel And Accessory Stores
Show 8 more industry codes
NAICS
  • 310000Manufacturing
  • 440000Retail Trade
  • 315000Apparel Manufacturing
  • 315200Cut and Sew Apparel Manufacturing
SIC
  • 2300Apparel And Other Finished Products Made From Fabrics And Similar Material
  • 5900Miscellaneous Retail
  • 2380Miscellaneous Apparel And Accessories
  • 2389Apparel And Accessories, Not Elsewhere Classified