Seaters

The Seaters platform includes guest management, demand capture, fair-play ticket allocation, distribution, compliance, and insights, as well as information about new and upcoming features.

ING NL has been a key sponsor of major sporting and cultural events for many years. With Seaters, ING NL transforms its sponsorship assets into a strategic tool by using the tickets they acquire to reward employees and strengthen connections with business clients.

In modern banking, many customer interactions are digital. While this makes life easier, it can also make relationships feel less personal. BNP Paribas, however, understood that true loyalty is not built on transactions, but on shared passions.

In the competitive world of telecommunications, building lasting relationships with customers is key. KPN uses its sponsorship portfolio to achieve this. Through Seaters, KPN directly connects valuable sponsorship assets with its customers.

From the start of the 2025–2026 season, PLUS became an Official Partner of the VriendenLoterij Eredivisie. This gave them the opportunity to connect with football fans across the Netherlands in a meaningful way.

Port of Antwerp-Bruges is committed to building a sustainable port that balances economic growth with social well-being. To make its cultural and sporting partnerships truly meaningful for employees and corporate guests, the organization turned to Seaters.

Seaters pricing is based on the audience activated and its size, not on the number of tickets.

Seaters automates sponsorship and invitation workflows so the right asset reaches the right guest at the right time. Since 2014, for clients including KPN, PLUS, the Paris 2024 Games and Port of Antwerp-Bruges.

Seaters automates sponsorship and invitation workflows by connecting inventory tracking, business logic, and ticket distribution so the right asset reaches the right guest at the right time.

Seaters' privacy policy.

Seaters' end user terms and conditions.