SheFly, founded in 2018 by Georgia Grace, Bianca Gonzale, and Charlotte Massey, is a Colorado-based retailer specializing in women's outdoor apparel. The company focuses on creating innovative clothing solutions that enhance the outdoor experience for women and people of all genders. Their flagship product features GoFly technology, which allows for easier and more discreet bathroom breaks in nature. SheFly aims to empower women to explore the outdoors comfortably and confidently.
Notable affiliated people include the co-founders, who have backgrounds in outdoor activities and entrepreneurship. SheFly has garnered significant attention and positive reviews, boasting over 400 five-star ratings for their products. The company's commitment to sustainability and practical design has made a substantial impact on the outdoor apparel market, promoting inclusivity and convenience for outdoor enthusiasts.