Established in 1910, Since1910.com, also known as H.L. Gross & Bro, is a 5th generation, family-owned couture jewelry business based in Garden City, Long Island. The company’s core mission is to provide high-quality, custom-designed engagement rings and fine jewelry. Their offerings include a wide range of certified earth-mined and lab-grown diamonds, as well as designer engagement rings. Since1910.com focuses on delivering exceptional craftsmanship and personalized customer service to clients seeking unique and elegant jewelry pieces.

Notable figures in the company include Michael Gross, the 4th generation family member and President, Brad Gross, the 5th generation Vice President, and Helene Gross, the 3rd generation Treasurer. The company has maintained its reputation for over a century by combining traditional values with modern technology. Key achievements include sustaining a multi-generational family business and establishing a robust online presence through Since1910.com. Their impact is seen in their loyal customer base and their commitment to offering the best prices and quality in the jewelry market.