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Smalls
AddedFeb 15, 2024
UpdatedJul 17, 2026
Smalls

Smalls

Series B

D2C pet food company delivering homemade, human-grade cat food to your doorstep.

HQ
New York City, NY, US
Founded
2016
Overview
Compare
Fundraising
Employees
News
Website

Founded with the mission to revolutionize pet nutrition, Smalls is a direct-to-consumer company that delivers homemade, human-grade cat food right to your doorstep. Their vision is to provide healthier, vet-formulated food options for cats, ensuring that pets receive the best possible nutrition. Smalls offers a subscription service that includes monthly deliveries of fresh, high-quality cat food tailored to individual feline dietary needs. Their market focus is on health-conscious pet owners who prioritize the well-being of their cats.

Notable figures affiliated with Smalls include veterinarians who help formulate their recipes, ensuring the highest standards of pet nutrition. The company has received significant attention and praise from various media outlets, being described as the best cat food by veterinarians and earning rave reviews from pet owners. Smalls' key achievements include establishing a loyal customer base and receiving numerous accolades for their product quality. Their impact lies in setting a new standard for pet food, emphasizing transparency and health in the pet food industry.

Smalls - Quick Facts

When was Smalls founded?

Smalls was founded in 2016.

Where is Smalls' headquarters located?

Smalls' headquarters is located in New York City, NY, US.

When was Smalls' last funding round?

Smalls' most recent funding round was for $19M (USD) in March 2023.

How much has Smalls raised to-date?

As of Mar 28, 2023, Smalls has raised a total of $28M (USD).

How many employees does Smalls have?

Smalls has 61 employees as of Feb 4, 2024.

Smalls - Classification

Ownership
  • Equity
  • Venture Capital
Geographic Exposure
  • United States
Revenue
  • Recurring
  • Subscriptions
Customer
  • Consumers
Main Product
  • Pet Food
Tags
  • Direct To Consumer
  • eCommerce
NAICS
  • 459900Other Miscellaneous Retailers
  • 459910Pet and Pet Supplies Retailers
  • 450000Retail Trade
  • 459000Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
SIC
  • 5900Miscellaneous Retail
  • 5990Retail Stores, Not Elsewhere Classified
  • 5999Miscellaneous Retail Stores, Not Elsewhere Classified
Show 8 more industry codes
NAICS
  • 310000Manufacturing
  • 311000Food Manufacturing
  • 311100Animal Food Manufacturing
  • 311110Animal Food Manufacturing
  • 440000Retail Trade
SIC
  • 2000Food And Kindred Products
  • 2040Grain Mill Products
  • 2048Prepared Feeds And Feed Ingredients For Animals And Fowls, Except Dog And Cat