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Sobro
AddedFeb 16, 2024
UpdatedJun 18, 2026
Sobro

Sobro

Seed

NYC-based StoreBound, a product innovation company, successfully crowdfunded and launched the Sobro coffee table.

HQ
New York City, NY, US
Founded
2017
Overview
Compare
Fundraising
Employees
Website

Founded in New York City by StoreBound, Sobro is a consumer service company dedicated to innovative product design. The company's core mission is to integrate technology seamlessly into everyday furniture to enhance modern living spaces. Sobro's flagship product, the Sobro coffee table, features built-in refrigeration, Bluetooth speakers, charging ports, and LED lighting, targeting tech-savvy consumers and smart home enthusiasts.

Sobro gained significant traction through a successful Indiegogo campaign in March 2017, raising over $1.5 million from more than 2,000 backers. The coffee table began shipping in October 2017 and was featured in Best Buy's Smart Home flagship store. This achievement underscores Sobro's impact on the smart furniture market, positioning it as a leader in blending functionality with cutting-edge technology.

Sobro - Similar Companies

Burrow logo

Burrow

Vato logo

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Bowr logo

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Soofa logo

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Furnésh logo

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Floyd logo

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StyleFactory logo

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AptDeco logo

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Meticulous Home logo

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Sobro - Quick Facts

Who are Sobro's competitors?

Companies similar to Sobro include Burrow, Vato, Bowr and Soofa.

When was Sobro founded?

Sobro was founded in 2017.

Where is Sobro's headquarters located?

Sobro's headquarters is located in New York City, NY, US.

When was Sobro's last funding round?

Sobro's most recent funding round was for $1.6M (USD) in May 2017.

How much has Sobro raised to-date?

As of May 9, 2017, Sobro has raised a total of $1.6M (USD).

How many employees does Sobro have?

Sobro has 30 employees as of Feb 4, 2024.

Sobro - Classification

Industry
  • Hardware
Ownership
  • Private
Technology
  • IoT
Geographic Exposure
  • United States
Revenue
  • Transactional
Customer
  • Consumers
Main Product
  • Furniture
  • Smart Home
Tags
  • eCommerce
  • IoT
  • Smart Home
NAICS
  • 560000Administrative and Support and Waste Management and Remediation Services
  • 561000Administrative and Support Services
SIC
  • 7300Business Services
  • 7380Miscellaneous Business Services
  • 7389Business Services, Not Elsewhere Classified